# Privacy Policy for AST LIVE
**Last updated:** 16 March 2026
## 1. Introduction
Welcome to AST LIVE (“we”, “our”, “us”).
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit or use our website.
This policy is designed to comply with the requirements of the **UK GDPR** and the **Data Protection Act 2018**.
By using our website, you agree to the practices described in this policy.
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## 2. Who We Are
**Website:** AST LIVE
**Business name:** AST LIVE
**Contact email:** [info@astlive.co.uk]
For the purposes of data protection law, AST LIVE is the **data controller** responsible for your personal data.
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## 3. Information We Collect
We may collect and process the following categories of personal data:
### Information you provide directly
* Name
* Email address
* Phone number
* Messages sent through contact forms
### Information collected automatically
When you visit our website, we may automatically collect:
* IP address
* Browser type and version
* Device type
* Pages visited
* Time and date of visits
* Referring website
### Cookies and tracking technologies
We may use cookies and similar technologies to enhance user experience and analyse website usage.
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## 4. How We Use Your Information
We use personal data for the following purposes:
* To provide and operate our website services
* To respond to enquiries or support requests
* To improve our website and user experience
* To send service-related communications
* To comply with legal obligations
* To detect and prevent fraud or misuse
We only process personal data when we have a lawful basis to do so under **UK GDPR**.
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## 5. Legal Basis for Processing
We rely on the following lawful bases:
* **Consent** – where you have given permission (e.g., newsletter signup)
* **Contract** – where processing is necessary to provide services
* **Legal obligation** – where required by law
* **Legitimate interests** – where necessary for running and improving our website
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## 6. Sharing Your Data
We may share your personal data with:
* Website hosting providers
* IT service providers
* Analytics providers
* Legal or regulatory authorities if required by law
We ensure that any third parties processing data on our behalf comply with applicable data protection laws.
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## 7. International Data Transfers
Your personal data may be transferred and stored outside the United Kingdom where necessary.
Where this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with **UK GDPR**.
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## 8. Data Retention
We retain personal data only for as long as necessary to:
* Fulfil the purposes described in this policy
* Meet legal or regulatory requirements
* Resolve disputes and enforce agreements
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## 9. Your Data Protection Rights
Under **UK GDPR**, you have the right to:
* Access your personal data
* Request correction of inaccurate data
* Request deletion of your data (“right to be forgotten”)
* Restrict or object to processing
* Request transfer of your data (data portability)
* Withdraw consent at any time
To exercise any of these rights, please contact us using the details below.
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## 10. Data Security
We implement appropriate technical and organisational measures to protect personal data from:
* Unauthorised access
* Loss or destruction
* Alteration or disclosure
However, no method of transmission over the internet is completely secure.
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## 11. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those third-party websites.
We encourage you to read their privacy policies.
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## 12. Children’s Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal data from children.
If we become aware that such data has been collected, we will take steps to remove it.
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## 13. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority:
**Information Commissioner's Office (ICO)**
Website: [https://ico.org.uk](https://ico.org.uk)
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## 14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
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## 15. Contact Us
If you have questions about this Privacy Policy or your personal data, please contact:
AST LIVE
Email: [info@astlive.co.uk]